Proposal Mind Change
2026 Proposal
Mind Change
Strategic Social Media System
Prepared by Wayfinders Media Agency
Proposal Mind Change
Overview
Core
Aim
The foundation everything else is built on.

To scale Mind Change Institute's digital presence through a refined, multi-platform content ecosystem that consistently communicates its message of subconscious transformation, emotional healing, and living freely from the past.

While creating a systemized content strategy and new brand assets, we will remove the founder from day-to-day execution so Heather can focus on her genius. The result is a cohesive digital identity that revives brand presence, turns new attention into trust, and trust into clear ways to dive in further.

Proposal Mind Change
Scope of Work
Initial
System
Setup
Brand assets and foundation built before the engine runs.
  • Rebranded Social Assets2 carousel styles, 3 quote/text based static posts
  • 3 Pinned PostsMeant to guide your audience to your offers
  • ManyChat Setup2 free DM offers configured for automated lead capture
  • Optional: Backend Email Conversion StrategyTier III

All content is designed to guide viewers from awareness to action through a structured social funnel.

Proposal Mind Change
Scope of Work
Growth
Strategy
Platform-specific growth with offers, launches, and content aligned at every stage.
  • Monthly Strategy CallTier II & III — to align content with launches, offers, and growth opportunities
  • Platform-Specific Growth PlanTikTok, Instagram, Facebook, and YouTube
  • Structured Content Funnel
    • Top of funnel — reach & awareness
    • Middle funnel — podcast & collaborations
    • Bottom funnel — conversions (calls, offers, events)
  • Light Paid BoostingConsistently bring in new, qualified viewership
Proposal Mind Change
Scope of Work
Content
System
Built to run without the founder in the day-to-day.
  • Repurposed Teachings & InsightsFrom podcast and middle funnel content
  • Strategic CollaborationsPodcasts, guest features, partnerships
  • Vision-Driven ContentHigh-impact, inspirational pieces — Tier III
  • Written Content BankCaptions, quotes, reflections
  • Monthly ContentMapped directly to promotions, launches, and offers
Proposal Mind Change
Scope of Work
Production
&
Distribution
Fully handled. You approve. We execute.
  • 4–6 Posts Per WeekAcross key platforms, based on tier
  • Platform-Native Editing, Formatting & Design
  • Full Scheduling & PublishingHandled by Wayfinders Media
  • Content Approval LoopTo refine voice and messaging
  • System Built to Operate 30 Days AheadAfter onboarding
Proposal Mind Change
Tier I
Content
Engine
$1,500/month
6 month minimum
Entry Level
Intention: Consistent, high-quality content without founder involvement in execution — minus approvals.
  • 4 Posts Per WeekAcross 3 platforms
  • Captions, Thumbnails & Posting Management
  • Enhanced DesignThumbnails, carousels, statics
Proposal Mind Change
Tier II
Growth
System
$2,200/month
6 month minimum
Most Popular
Outcome: Structured growth with content aligned to offers, launches, and audience expansion.
Everything in Tier I, plus:
  • 5 Posts Per WeekMulti-platform optimized
  • Monthly Strategy CallAlignment tied to offers, launches, and growth opportunities
  • Cross-Platform DistributionTikTok, Instagram, Facebook, and YouTube Shorts — all covered
  • Strategic Ad Content AmplificationContent boosted to consistently bring in new, qualified viewership
Proposal Mind Change
Tier III
Expansion
&
Influence
$3,000/month
6 month minimum
Full Service
Outcome: A recognizable brand that grows your audience and consistently converts attention into calls, clients, and deeper transformation.
Everything in Tier II, plus:
  • High-Impact Vision Reel1 per month — cinematic, brand-defining content
  • Authority SeriesBrand positioning content that establishes Heather as the authority in her space
  • Podcast & Collaboration RepurposingFull strategy to turn middle-funnel content into high-performing social assets
  • Backend Website & Funnel Integration and Upkeep
Proposal Mind Change
Investment
Your Investment
Initial Setup & Strategy
$3,000
One-time. System setup, brand assets, ManyChat, pinned posts, and strategic foundation.
Monthly Retainer
$1,500 – $3,000
6 month minimum. Tier I, II, or III based on scope selected above.
Ad Spend
$300+/month
Minimum to boost content. Billed separately. Direct to platforms.
Payment
QuickBooks
Initial payment due at signing. Progress payments per invoice. Small processing fee applies.
Proposal Mind Change
What's Next
Future
Opportunities
As the system matures, these are the natural next phases.
  • Full Service Website RenovationIncluding strategy, branding, design, and development, and copy support to build and maintain a high converting brand presence
  • Media Production In PersonTo capture high quality media content and b-roll to repurpose across social media and ads
Proposal Mind Change
Thanks for your trust.
Mark Rose & Asa Rowan Tyne
Looking forward to helping bring your brand to the next level together.
wayfindersmedia.com